Client Solutions Manager, Travel – Global Business Solutions – London

Overview

In this role, you will partner with sales, product, and business teams to analyse advertisers’ performance on TikTok and translate data into actionable insights. You’ll drive adoption of performance solutions, manage client relationships, and help scale advertising spend for major UK advertisers. You will guide measurement strategy, present consultative recommendations, and collaborate across teams to improve campaign outcomes. This is a growth-focused, data-driven role at TikTok that combines analytics with strategic client engagement.

Responsibilities

• Drive adoption of TikTok’s performance solutions and scale spend for large UK advertisers
• Increase use of auction-based tools with ongoing technical support and analysis
• Shape full-funnel media strategy, planning, and campaign execution to meet business goals
• Utilise advanced measurement solutions (e.g., Conversion Lift Studies) and interpret results to optimise campaigns
• Outline and manage measurement strategy, tracking, and results delivery
• Present findings to clients in a consultative manner and coordinate with internal teams for comprehensive solutions
• Support pre-sales research and pitches with the sales team
• Educate teams on TikTok for Business offerings through training and documentation
• Manage and grow post-sale client relationships across advertisers of all sizes
• Monitor and analyse campaigns to identify optimization opportunities and scale performance
• Collaborate with product and engineering to troubleshoot client issues on the platform
• Analyse campaign data to provide data-driven insights and inform advertising offerings
• Share marketplace feedback to guide advertising strategy
• Conduct regular business reviews to build long-term client relationships with sales support

Key requirements

• Demonstrated experience in account management or performance marketing in digital advertising
• Hands-on experience executing on a biddable network
• Knowledge of tracking, attribution and measurement (Pixel, Events API (CAPI), MMP, SKAN)
• Experience managing brand advertisers with understanding of full-funnel challenges
• Ability to analyse data and derive campaign performance insights

• Results-oriented with strong attention to detail
• Proactive with excellent project management and organizational skills
• Ability to translate technical concepts for non-technical stakeholders
• Excel or Google Sheets proficiency
• Familiarity with visualization tools (Tableau, QlikView, Power BI) a plus
• Experience diagnosing and solving technical issues with product and engineering teams

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