Media Associate – Mandarin

Overview

In this role you will shape Web Summit’s visibility in Chinese-speaking markets by engaging Mandarin-speaking journalists and media outlets. You’ll identify resonant stories, build cross-border media relationships, and position speakers, partners and tech narratives in Chinese media. You will collaborate with global teams to ensure China-focused coverage across channels and events, leveraging social platforms and data tools to maximise impact. This is a fast-paced, strategy-driven role at a world-leading tech conference business with a strong regional focus.

Pay / Benefits

• Subsidised healthcare, dental, EAP
• Pension contribution up to 6% (Irish-based only)
• In-house L&D department with workshops and online learning
• Company laptop
• Generous annual leave
• Flexible working arrangements

Responsibilities

• Identify compelling stories and build relationships with journalists across Chinese markets
• Coordinate media opportunities and position Web Summit across Chinese media ecosystem
• Manage content for WeChat, Xiaohongshu, Weibo, Douyin, Bilibili and other channels
• Own content tracks and become an expert on the relevant media outlets and individuals
• Utilise AI and data tools to improve efficiency and maintain records on Salesforce
• Convince top media professionals to speak at events or chair talks with high-profile speakers
• Develop and execute coverage planning strategies with top-tier media outlets before events

Key requirements

• Native Mandarin speaker fluent in English
• Strong understanding of Chinese media landscape and tech/business ecosystem
• Familiar with WeChat, Weibo, Douyin, Xiaohongshu, Zhihu and other Chinese platforms
• Creative, articulate communicator with excellent presentation and interpersonal skills
• Able to work under tight deadlines and at pace in a global events environment
• Strategic thinker with proven long-term planning, execution and evaluation experience
• Team player with ability to work independently
• Proficient in using AI tools and data for work management
• Experience in dealing with media (journalist, PR, or marketing functions)
• Strong attention to detail and track record of achieving targets

• excellent communication
• adaptability under pressure
• strategic thinking
• WeChat
• Weibo
• Douyin

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