Manager, Data science & Marketing Effectiveness (MMM)

Overview

In this role you will lead high-impact MMM and marketing effectiveness programmes for international clients, guiding end-to-end data-driven projects. You’ll oversee multiple teams, ensure rigorous governance, and translate analytics into strategic recommendations for senior stakeholders. The position sits at the intersection of marketing science, client leadership, and delivery excellence. You’ll help grow client impact and talent, contributing to Ekimetrics’ mission to scale AI responsibly.

Pay / Benefits

• Salary and performance bonuses
• Eki.Academy training catalog
• Hybrid working policy
• 25 days of leave + 3 tenure days
• Private healthcare and life insurance
• Group pension scheme

Responsibilities

• Oversee end-to-end MMM and marketing effectiveness programmes, from scoping and data strategy through modelling, insights, and activation
• Ensure robust project governance: data quality, model validity, and actionable recommendations that drive client impact and business growth
• Translate analytical outputs into strategic narratives for senior stakeholders and C-suite clients
• Define and monitor project roadmaps using Ekimetrics’ methodologies, ensuring alignment with objectives, profitability, and timelines
• Provide strategic guidance to optimize marketing spend, improve campaign performance, and enhance customer segmentation and ROI
• Support partners and senior managers in client engagement, proposals, and RFPs/pitches
• Continuously identify and implement innovative approaches to solve client business challenges
• Line manage multiple team members, conduct performance reviews, and ensure high-quality delivery and client satisfaction
• Mentor teams, drive talent development, and contribute to staffing strategy and knowledge sharing
• Identify cross-sell and upsell opportunities and contribute to global account growth strategies
• Enhance MMM methodologies, automation, tooling, and internal assets to scale delivery excellence
• Contribute to thought leadership and internal knowledge management
• Act as an ambassador of Ekimetrics’ values (Curiosity, Creativity, Excellence, Transmission, Pleasure) and culture

Key requirements

• Experience in econometrics, MMM, or marketing effectiveness
• Bachelor’s or Master’s degree in Statistics, Econometrics, Data Science, Economics, Applied Mathematics, Marketing Analytics, or related field
• Proficient in Python, R, SQL, Excel, and visualization tools; Databricks and Azure are a plus
• Strong understanding of econometrics, regression, Bayesian statistics, and advanced modeling techniques
• Ability to handle large datasets, optimize pipelines, and deliver high-quality outputs
• Proven track record translating complex model results into actionable business recommendations
• Proven ability to lead multiple project teams and manage priorities autonomously
• Excellent communication, storytelling, and presentation skills for senior stakeholders
• Strategic thinker with problem-solving skills and focus on continuous improvement
• Mentoring, talent development, and team growth experience
• Client account management experience and ability to identify growth opportunities

• Collaborative
• Proactive
• Results-driven
• Python
• R
• SQL

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