UK New Business Director

Overview

In this role you will shape and drive growth for WPP Production in the UK by defining how we win high-value opportunities and guiding the growth function. You will own the strategic direction, create integrated solutions, and ensure compelling, consistent narratives across pitches. You will collaborate with senior leaders to align cross-functional capabilities and scale a repeatable growth engine. This position offers high visibility, fast pace, and the chance to influence how we win in a complex, multi-disciplinary environment.

Pay / Benefits

• hybrid working model
• global career opportunities

Responsibilities

• Define and lead strategic direction for priority opportunities with differentiated winning approaches
• Maintain narrative quality and standards across all pitches
• Design end-to-end client solutions and commercial models, including operating models and pricing
• Develop go-to-market propositions and evolve market positioning
• Collaborate with Global Chief Growth Officer on global growth strategy and focus areas
• Prioritize growth by aligning time/resources to high-value opportunities
• Analyse pipeline, performance and market trends to forecast growth
• Build and scale a repeatable growth engine with playbooks and tools
• Act as a “pitch doctor” to strengthen opportunities
• Present and represent WPP Production in senior client and pitch meetings
• Drive cross-WPP integration across Media, Creative, and Production
• Embed new ways of working to improve pitches
• Lead on innovation in growth, including AI and new technologies
• Foster relationships with senior stakeholders and mentor teams

Key requirements

• Significant experience in new business, client leadership, growth or strategy roles within a creative, production or agency environment
• Exceptional strategic thinking with ability to define how complex opportunities are won
• Outstanding writing and storytelling ability with leadership in multi-disciplinary pitches
• Strong commercial acumen with experience in designing and influencing pricing and value propositions
• Experience using AI tools in new business processes
• Proven track record leading large, complex pitch processes with multiple stakeholders
• Confident communicator with experience presenting to senior clients
• Ability to operate at pace under pressure and manage multiple opportunities
• Strong understanding of integrated marketing ecosystems (media, creative, production)
• Ability to influence senior stakeholders to a unified direction
• Experience shaping go-to-market propositions and strategic positioning
• Ability to work in ambiguous, fast-paced environments with clarity
• Proactive, ownership-driven mindset with coaching and mentoring capability
• Curious, forward-thinking mindset with interest in AI and the future of content and production

• strong communication and storytelling
• commercial pragmatism
• collaboration across cross-functional teams
• AI tools for business processes
• go-to-market design
• pricing and value proposition design

…