SEO & GEO Manager

Overview

In this role you will own the organic growth and GEO strategy for one ZAVA brand, collaborating with product, content, and marketing to drive sustainable visibility and conversions. You’ll lead technical SEO, content strategy, and AI search initiatives, shaping the discovery journey across multiple markets. You’ll partner with cross-functional teams to embed SEO into product development and launches, while building scalable, market-aware frameworks. This is a growth-focused opportunity in a fast-moving digital health business.

Pay / Benefits

• remote / hybrid working and flexi hours
• 33 days per annum pro-rata holiday
• health & personal leave
• pension scheme
• Wellness Cloud access and discounts
• healthcare cashback plan

Responsibilities

• Own the organic growth strategy across multiple markets, with the UK as the primary market
• Develop and execute an integrated SEO and organic growth strategy spanning technical SEO, content, digital PR/content marketing, service/product discovery and GEO
• Identify and prioritise new organic growth opportunities, including new services, products, categories, content propositions and search journeys
• Collaborate with Product, Medical/Clinical, Engineering, UX, Brand, Content and Marketing teams to ensure organic search is considered from proposition through launch and optimisation
• Lead the development of new services and content experiences for discovery to high-intent searches
• Own the content strategy and roadmap to ensure useful, differentiated content aligned to commercial priorities
• Lead optimisation and evolution of existing content to improve visibility, engagement and conversion
• Feed into the technical SEO roadmap addressing crawling, indexing, IA, structured data, Core Web Vitals and migrations
• Develop our AI search strategy (GEO) ensuring propositions are surfaced in AI search experiences
• Translate AI search retrieval and citation mechanics into practical content, entity, and technical changes
• Develop scalable SEO frameworks, templates and processes for multi-market use
• Use data and experiments to improve organic performance balancing visibility and commercial outcomes
• Establish clear priorities to drive meaningful business growth
• Monitor SERPs, user behavior, and competitor strategy to identify opportunities or risks
• Act as the brand SEO SME, educating stakeholders and raising SEO maturity across the organisation
• Collaborate on broader marketing projects and support commercial teams with best practice execution

Key requirements

• Circa 5+ years of SEO experience
• Passion and curiosity about SEO and growing a business organically
• Technical SEO experience (crawling, indexation, site architecture, redirects, schema.org, hreflang, sitemaps)
• Ability to build strategic GEO recommendations from scratch and implement with product teams
• Experience running digital PR / content marketing campaigns
• Strong understanding of SEO content, including intent, keyword research, IA, briefs, performance analysis
• Experience managing large-scale content strategies with business value focus
• Understanding of other acquisition channels, especially Content and PPC
• Proficiency with web analytics and SEO tools
• Excellent data interpretation and attention to detail (GSC, GA4, Ahrefs/Semrush, Screaming Frog, Looker/BI)
• Experience with CMS migrations
• Strong collaboration and independent work capability
• Passion for SEO, GEO and future discoverability

• curiosity
• analytical mindset
• collaborative approach
• Technical SEO
• GEO/AI search strategy
• Content strategy

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