Planning Manager

Overview

In this role you will lead the development and execution of comprehensive media plans for Seat/Cupra, collaborating with clients and internal teams to drive brand objectives. You’ll blend data, industry knowledge and leadership to optimize campaign performance and build strong partner relationships. You’ll stay on top of media trends and mentor junior staff while shaping innovative strategies that align with business goals.

Responsibilities

• Design and implement media plans aligned with business and marketing goals
• Conduct audience research to understand demographics and media patterns
• Identify the best mix of media channels to maximize reach
• Monitor budgets and track expenditures against plans
• Analyze campaign performance and provide actionable insights
• Collaborate with creative, media buyers and external agencies for campaign delivery
• Serve as main point of contact for clients and stakeholders
• Mentor and train junior team members
• Stay updated on media trends and integrate new tools and platforms

Key requirements

• experience in media planning and buying
• strong client service and relationship management
• ability to lead and mentor a team
• budget management and financial discipline
• data-driven analysis and insights generation
• collaboration across cross-functional teams
• awareness of media trends and new platforms

• collaboration
• communication
• leadership
• audience research
• analytics and performance measurement
• media mix optimization

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