Regional Customer Relationship Manager

Company: National Health Service
Apply for the Regional Customer Relationship Manager
Location: Bedlington
Job Description:

Overview

In this role you will support the region to drive occupancy across Barchester’s care homes. You will collaborate with an exceptional management team to ensure first-class care and strong regional performance. The position involves managing enquiries, enhancing conversion, and building local partnerships to generate occupancy opportunities. You will operate within a supportive, growth‑oriented environment that emphasises professional development and delivering high-quality resident care. This is a chance to apply sales and marketing expertise to expand the reach and impact of a leading UK care provider.

Pay / Benefits

  • competitive salary + commission
  • car allowance
  • retail and leisure discounts
  • wellbeing support
  • Best Doctors Service
  • opportunity for progression

Responsibilities

  • Managing enquiries to improve conversion rates and meet occupancy targets
  • Networking with the local community to raise the home’s profile and generate enquiries
  • Supporting local and wider marketing activities to drive enquiries and occupancy
  • Identifying opportunities to improve sales and marketing performance
  • Analyzing data using CRM tools and maintaining contacts database
  • Providing tours and engaging with potential residents and their families
  • Responding to sales enquiries and actively generating leads
  • Representing Barchester in a friendly and professional manner for the home

Key requirements

  • Proven sales and marketing experience, preferably in healthcare
  • Ability to analyze data using Salesforce or similar CRM
  • Self-motivated and target-driven
  • Strong interpersonal skills
  • Confident user of Microsoft Office (Excel/PowerPoint)
  • Full UK driving licence
  • strong interpersonal skills
  • self-motivated
  • target-driven
  • professional communication
  • Salesforce
  • Microsoft Office (Excel, PowerPoint)

Posted: September 14th, 2026