Product Marketing Manager Apps – Global Business Solutions – London

Overview

As TikTok’s Regional Product Solutions & Operations PMM, you will shape go-to-market for advertising solutions with a vertical-first lens. You collaborate across Sales, Product, and HQ teams to educate, activate, and grow revenue in the EUI region. You’ll translate market signals into scalable GTM plans, lead in-market activations, and drive adoption to fuel growth. This role offers influence on roadmap through strong market insights and cross-functional leadership within a fast-paced, high-growth environment.

Responsibilities

• Own go-to-market strategy and vertical-focused adoption for TikTok advertising solutions
• Design and run in-market activations to accelerate product adoption and revenue
• Identify opportunities to simplify, scale, and improve GTM execution across markets
• Serve as in-market product expert by partnering with Sales to understand client pain points and vertical needs
• Translate market and vertical insights into clear, scalable recommendations for GTM
• Collaborate with Sales, Product, PMMs, and other cross-functional partners to develop vertical strategies and product recommendations
• Act as the voice of the market to influence product roadmaps with regional and global teams
• Develop and drive a sales education strategy to raise product knowledge across the Sales org
• Partner with product champions to ensure consistent enablement and execution
• Turn data and market signals into actionable insights to unlock growth opportunities
• Lead pilots, tests, and innovation programs to inform future strategy and expansion
• Raise the floor (operational excellence), raise the ceiling (vertical growth), and expand the room (incremental revenue)
• Lead experimentation and new initiatives to open up incremental revenue streams
• Monitor KPIs: vertical adoption, quality of product insights, and scaled learnings
• Lead cross-functional alignment across Sales, Operations, Strategy, and HQ teams

Key requirements

• 4+ years in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights and strategic opportunities
• Proven skill in simplifying and prioritizing GTM efforts for business impact
• Excellent storytelling, presentation, and stakeholder management
• Experience aligning across Sales, Product, Operations, and Strategy in fast-moving environments
• Track record of delivering against ambitious performance goals
• Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients

• stakeholder management
• communication
• strategic influence
• data-driven decision making
• go-to-market planning
• market and vertical insights

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