CRM Executive – THG Nutrition | Myprotein

Overview

In this role you will design and execute CRM strategies to drive acquisition, retention and loyalty. You will run multi-channel campaigns across email, SMS and push, using data to personalize messaging for diverse customer groups. You’ll analyse performance to recommend CRM improvements and partner with cross-functional teams to keep messaging cohesive. You will mentor junior CRM colleagues, contributing to a fast-paced, growth-focused environment.

Pay / Benefits

• 25 days annual leave + bank holidays
• Enhanced maternity and paternity pay
• Up to 10 days compassionate leave
• Volunteer leave after 12 months
• Up to 50% staff discount on THG brands
• On-site gym and physio

Responsibilities

• Design and implement CRM strategies to enhance customer acquisition, retention, and loyalty
• Plan, execute, and optimise multi-channel CRM campaigns across email, SMS, and push notifications
• Utilise customer data for segmentation and personalised communications to diverse customer groups
• Analyse campaign performance and customer behaviour, providing actionable insights for CRM improvements
• Collaborate with marketing, trading, brand, and campaign teams to ensure cohesive messaging and business alignment
• Mentor CRM Executives, offering guidance on best practices and fostering professional growth

Key requirements

• 1 year of CRM experience, preferably in retail eCommerce
• Proficiency with CRM platforms and marketing automation tools
• Strong analytical skills and experience with data analysis and reporting
• Excellent verbal and written communication skills
• Ability to design innovative CRM campaigns that engage diverse audiences
• High attention to detail when managing data and executing campaigns
• Experience with A/B testing and optimisation of CRM initiatives
• Collaborative mindset with a track record of cross-functional delivery

• Collaborative
• Strong communication
• Attention to detail
• CRM platforms
• Marketing automation tools
• A/B testing

…