Overview
In this role you drive the luxury brand’s direct-to-consumer e-commerce and digital retail efforts. You will partner with cross-functional teams to grow online sales, enhance customer experience, and optimize performance using data-driven insights. You’ll manage email marketing, UX and conversion improvements, and ensure ROI aligns with brand standards. This is a hands-on leadership role at a premium food business, offering meaningful impact in a fast-paced, customer-centric environment.
Responsibilities
- Lead digital retail/ecommerce initiatives and manage the online consumer experience
- Develop and implement the email marketing strategy, including automated flows and segmentation
- Analyze performance data to improve UX, conversion, and ROI
- Collaborate cross-functionally to align online activities with brand and business goals
- Monitor trends and best practices in e-commerce and trading to inform strategy
- Lead and mentor a team or be self-directed while guiding others
- Maintain budget discipline and ensure efficient use of resources
Key requirements
- 2-3 years in an eCommerce role within a DTC brand, preferably luxury or restaurant
- Knowledge of Magento 2
- Knowledge of Klaviyo or similar email systems, with data analysis and segmentation
- Knowledge of Google Analytics for UX and conversion optimization
- Strong analytical skills and ability to track performance
- Excellent interpersonal and persuasive communication abilities
- Ability to work independently and lead a team; cross-functional collaboration
- Commitment to staying updated on e-commerce/trading best practices
- interpersonal skills
- persuasive communication
- cross-functional collaboration
- Magento 2
- Klaviyo
- Google Analytics (GA)
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