Account Manager

Overview

In this Account Manager role, you’ll lead day-to-day client delivery within Grayling’s Scotland PR team, building trusted relationships and delivering insight-led campaigns. You’ll combine media relations, writing, and data-driven storytelling to maximize impact across sectors. You’ll work with research and AI-enabled tools to surface compelling insights and craft engaging communications. The position offers cross-functional collaboration, junior mentoring, and opportunities to shape strategic narratives in a dynamic agency setting.

Pay / Benefits

• Hybrid working
• 4pm Friday finishes
• 25 days holiday escalating to 30
• Flexi time and monthly benefits allowance
• Cycle to work scheme
• Employee Assistance Programme

Responsibilities

• Manage day-to-day delivery of client accounts and nurture trusted relationships
• Develop and run creative PR and communications campaigns across sectors
• Identify proactive media opportunities and build journalist relationships
• Write and review press releases, pitches, briefings, and other client content
• Work with research, surveys and data to identify insights and stories
• Stay updated on news, politics, business, and current affairs to spot opportunities
• Lead and contribute to client meetings with clear updates and recommendations
• Manage projects, timelines and competing priorities to ensure high-quality delivery
• Support and mentor junior team members and provide constructive feedback
• Leverage AI and digital tools to support research and creativity
• Contribute to brainstorms, new business opportunities and wider Grayling initiatives

Key requirements

• Strong PR and media relations experience
• Excellent writing and communication skills
• Strong analytical skills with data and research confidence
• Keen interest in politics, corporate and current affairs
• Ability to see the bigger picture and ask the right questions
• Confidence using AI tools (e.g., ChatGPT) daily
• Strong client management skills
• Excellent organisation and ability to manage competing priorities
• Creative, curious, proactive mindset
• Collaborative approach and ability to support junior colleagues

• Curiosity
• Strong written and verbal communication
• Analytical mindset
• AI tools usage (ChatGPT)
• Data interpretation and research awareness
• Media relations and press materials writing

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