Marketing Director Channel, Brands, Communication

Overview

In this role you lead the end-to-end brand and channel marketing for Industrial Wood EMEAI, aligning brand plans with sales goals to grow market share and ROI. You will partner with Sales, R&D, and Product Management to develop long-term strategy and drive NPD alignment, campaigns, and activations across multiple channels. You’ll influence stakeholders, manage budgets, and ensure consistent brand representation while coordinating with marketing, digital, and communications teams. The position offers leadership of a cross-functional team and a focus on delivering measurable growth and value.

Pay / Benefits

• Rewards and benefits
• Health and well-being support
• Career development opportunities
• Inclusive team culture

Responsibilities

• Drive execution of brand management strategy across all brands within Industrial Wood EMEAI
• Lead development and alignment of channel plans with Sales Directors to meet objectives
• Ensure activation of marketing plans across all customer touchpoints and digital channels
• Collaborate with Communications Marketing, Digital, and R&D to align campaigns and roadmaps
• Manage relevant portions of the marketing budget and optimize spend with suppliers
• Lead, coach, and develop direct reports and succession plans
• Translate customer needs into ROI-driven marketing initiatives and sales support
• Build strong relationships with key stakeholders to secure buy-in for plans
• Develop market, customer, and competitor knowledge to inform strategic plans
• Drive long-term brand planning while balancing short-term commercial needs

Key requirements

• 8–10 years in relevant business or industry experience with a technical/chemical background
• 10–15 years business or industry experience; preferred in coatings, chemicals
• B2B sales/marketing experience; 5–10 years in marketing or segment management in B2B coatings/chemicals/polymers
• Excellent English communication; additional language preferred
• Channel and brand marketing experience, customer-facing experience
• Experience managing large, diverse sales teams; strong project management and stakeholder skills
• Ability to plan multiple projects with demanding deadlines and adapt to new technology
• Driving license; experience in woodcare sector is an advantage
• Proficiency with Excel, PowerPoint, Microsoft Strategy, SFDC; strong market analysis and presentation skills

• Excellent interpersonal and stakeholder management
• Strong leadership and team development
• Strategic thinking with long-term orientation
• Excel
• PowerPoint
• Microsoft Strategy

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