Senior Demand Generation Manager

Overview

In this role you will own the demand strategy and go-to-market for Deel’s emerging product lines, driving full-funnel demand through non-paid channels. You’ll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You’ll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally.

Pay / Benefits

• Stock grant opportunities
• Remote work flexibility
• WeWork access (optional)
• Competitive total rewards and benefits
• Equity and growth-focused perks
• Inclusive workplace culture

Responsibilities

• Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams
• Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance
• Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources
• Use AI agents to generate and test campaign messaging; build automations to reduce manual work
• Research new platforms, establish ROI frameworks, and quickly kill underperformers
• Partner with Sales, Product Marketing, and regional teams to align strategy and drive conversions
• Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops

Key requirements

• 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
• Proven track record building campaigns that deliver pipeline and revenue at scale
• Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline)
• Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
• Hands-on builder mentality: experiment from idea to launch to analysis
• Comfort with AI tools and eagerness to use them to move faster
• Exceptional collaboration skills and ability to influence without authority
• Executive presence for presenting insights at leadership level
• Autonomous, data-driven, self-motivated with fast-paced adaptability
• Fluency in analytics tools, reporting, and dashboard development
• Fluent in written and spoken English

• collaboration
• analytical mindset
• execution focus
• AI tools and agents
• LLMs and automation for campaign creation, testing, and optimization
• forecasting and analytics

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