Digital Marketing Manager, International

Overview

In this role you drive international digital marketing to raise awareness and generate pipeline for Imprivata. You’ll optimize discoverability across traditional and AI-powered search, paid media, and content channels, partnering with regional teams and cross-functional marketing groups. You’ll lead global SEO, AEO, and GEO initiatives and oversee agencies to ensure measurable outcomes that support international growth. This position blends strategy, execution, and analytics in a fast-paced, collaborative environment.

Pay / Benefits

• top-notch work environment
• development opportunities
• competitive total rewards package
• fun culture

Responsibilities

• Develop and optimize international digital marketing strategies across SEO, paid search, paid social, display, retargeting, content syndication, web, and emerging channels to drive demand and pipeline growth
• Lead global SEO, AEO, and GEO initiatives to improve visibility across traditional search, AI-powered search experiences, answer engines, and generative discovery platforms
• Partner with regional marketing teams to execute localized campaigns, landing pages, keyword strategies, messaging, and conversion paths
• Manage international paid media planning, budget allocation, execution, optimization, and performance reporting against pipeline and business objectives
• Serve as the primary contact for digital marketing agencies and vendors, providing strategic direction, budget oversight, and KPI management
• Conduct technical, on-page, off-page, and content audits while implementing SEO, AEO, and GEO best practices to improve site health, rankings, authority, and conversions
• Leverage analytics, marketing technology, and reporting platforms to monitor performance, identify opportunities, and drive continuous optimization
• Collaborate with Marketing Operations, Content Marketing, and Product Marketing to ensure accurate tracking, attribution, lead management, and alignment with buyer journeys and regional priorities
• Analyze and communicate campaign performance, insights, risks, and recommendations while staying current on digital marketing trends, search algorithm changes, AI search behavior, privacy regulations, and UX/CRO best practices
• Other duties as assigned and required

Key requirements

• Bachelor’s degree in marketing, communications, business, computer science, or related discipline; equivalent experience may be considered
• 5+ years of digital marketing experience in a B2B corporate or agency environment, with international or multi-region campaign experience
• Experience developing and executing SEO, AEO, and GEO strategies including technical SEO, content optimization, structured data, and performance measurement
• Hands-on experience managing multi-channel paid digital campaigns across search, social, display, retargeting, programmatic advertising, and content syndication
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights and measurable business results
• Proficiency with Google Analytics, Google Search Console, Salesforce, marketing automation tools, and enterprise SEO platforms
• Experience with CMS environments and managing website content, landing pages, conversion paths, and UX optimization
• Demonstrated success managing agency partners, budgets, timelines, campaign execution, and stakeholder expectations
• Strong understanding of campaign tracking, attribution, lead management processes, and marketing performance reporting
• Ability to manage multiple priorities in a fast-paced environment; experience in B2B technology, SaaS, cybersecurity, healthcare tech, or identity management preferred
• Digital marketing certifications and additional language proficiency (German or French) are a plus

• Collaborative
• Analytical thinking
• Strong communication
• SEO
• AEO (Answer Engine Optimization)
• GEO (Global/Regional Optimization)

…