SEO Manager, Expansion Markets

Overview

In this role you drive organic visibility and revenue for SharkNinja in expansion markets, blending content strategy with product and technical SEO. You’ll partner with content, merchandising, UX, product, and performance teams to embed SEO as a core capability. You will shape topical authority, leverage data to justify recommendations, and work across traditional and AI search to maximize discoverability. This is a hands-on, impact-driven position at a fast-growing, AI-enabled consumer brand.

Pay / Benefits

• health insurance
• retirement plans
• paid time off
• employee stock purchase options
• wellness programs
• product discounts

Responsibilities

• Lead the implementation of the expansion-market SEO strategy with market-specific nuances
• Optimize on-page elements (copy, meta content, headers, internal links)
• Own the organic blog and information-content roadmap to build topical authority
• Identify content gaps via competitor analysis and search-demand data
• Coordinate with copywriters and compliance to ensure search intent alignment and legal soundness
• Collaborate with PR to craft a best-in-class link acquisition strategy
• Align SEO with DTC campaigns to maximize discoverability and impact
• Support Paid Media by partnering with Performance Marketing to optimize cross-channel budgets
• Stay updated on search-algorithm changes and adapt strategies to maintain/improve rankings
• Advocate SEO best practices across the wider team
• Conduct localised keyword research for existing categories and NPDs to identify opportunities
• Optimize core category/product pages to increase organic visibility and revenue
• Address cannibalisation and align taxonomy with product teams and merchandisers
• Report weekly/monthly performance against forecasts and KPIs
• Automate SEO optimization where relevant
• Structure product/category content to win featured snippets and AI-overviews
• Monitor AI-Overview appearances in search tools and flag gaps
• Track brand/product mentions in AI-generated content and demonstrate opportunities
• Develop guardrails to ensure AI-informed content complies with Google guidelines

Key requirements

• 4 years of hands-on content SEO experience in ecommerce
• In-depth knowledge of content SEO best practices
• Proficient with Google Search Console, SEMrush, Looker Studio, Google Analytics, PowerBI
• Strong on-page optimization and keyword research skills
• Experience developing blog calendars, article keyword research, and content briefs
• Familiarity with AEO practices: Featured Snippet targeting, People Also Ask, FAQ schemas
• Strong written communication and ability to brief/edit content clearly

• Strong written communication
• Cross-functional collaboration
• Data-driven decision making
• Google Search Console
• SEMrush
• Looker Studio

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