Specialist, Search Engine Marketing (SEM)

Overview

In this role, you own the B2B paid search program across Google Ads and Microsoft Advertising in multiple markets, driving strategy, execution, and optimization to hit lead and revenue targets. You’ll work closely with Analytics, MarTech, Web, Brand, and Sales to connect auction activity to the sales pipeline. Expect hands-on testing, rapid decision-making, and experimentation with AI-enabled products to improve performance and measurement. This is a high-ownership, impact-focused role in a global, growth-driven team.

Pay / Benefits

• 5 weeks paid vacation
• Private health & dental insurance
• Hybrid work model with in-office two days a week
• Therapy and Headspace subscriptions
• Parental leave
• Volunteer time and development opportunities

Responsibilities

• Own B2B paid search strategy and end-to-end execution across Google Ads and Microsoft Advertising in all active markets
• Develop and manage keyword, search term, and negative keyword strategy with regular audits
• Control bidding and budgets with a performance-first approach and various bid strategies to meet lead and CPL targets
• Create and test ad copy, extensions, and asset groups aligned to search intent; run structured tests to improve Quality Score, CTR, and CVR
• Collaborate with Web/CRO teams to design and run landing page experiments and implement page-level recommendations
• Lead a rigorous testing roadmap with hypotheses, experiments, and significance-focused results
• Experiment with emerging Google/Microsoft products (AI Max, Performance Max, Demand Gen) to determine practical value
• Improve measurement quality (enhanced conversions, API-based conversions, lookback windows)
• Build reporting dashboards and translate data into actionable leadership recommendations
• Partner with Analytics and Data Engineering on audiences, data infrastructure, and data querying
• Monitor auction insights and market signals to guide strategic decisions
• Manage day-to-day relationships with search platform partners

Key requirements

• 3+ years of hands-on paid search experience with Google Ads and Microsoft Advertising
• Expert knowledge of keyword research, match types, account architecture, negative keywords, Quality Score, ad copy testing, and bid strategies
• Experience managing meaningful paid search budgets with pacing, efficiency, and forecasting
• Fluency in performance metrics (CPC, CTR, CVR, CPA/CPL, ROAS/ROI) and data-driven optimization
• Strong knowledge of conversion tracking, tag management, attribution, lookback windows, and common tracking issues
• Proven track record of owning a structured testing program for landing pages and ads
• Proficiency with analytics and reporting tools (GA4, Looker Studio or similar BI, advanced spreadsheets) and ability to craft performance narratives
• Excellent written and verbal communication; able to present to cross-functional partners and leadership
• Comfort working in a fast-paced, lean, globally distributed team with self-management of priorities

• Cross-functional collaboration
• Data-driven decision making
• Strategic thinking with hands-on ownership
• Google Ads
• Microsoft Advertising
• Keyword research and match types

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