Field Sales Executive – Liverpool

Overview

In this role you will drive growth for Brown-Forman’s On-Trade portfolio in Liverpool, expanding our independent On-Trade business and building lasting relationships with key customers. You will champion iconic brands like Jack Daniel’s and the Super Premium portfolio, shaping business plans with partners and leveraging CRM to manage the territory. You’ll collaborate across UK operations, participate in industry events, and craft high-impact account strategies to deliver year-over-year value. This is a hands-on, impact-focused role in a dynamic, cross-functional environment.

Pay / Benefits

• Total Rewards
• equitable pay
• premium employee experience
• diverse benefits

Responsibilities

• Develop and expand independent On-Trade business within the Liverpool territory and strengthen retailer relationships
• Drive growth for the Jack Daniel’s portfolio and Super Premium brands (El Jimador, Gin Mare, Diplomatico, Woodford Reserve)
• Collaborate with customers to create and execute value-led business plans
• Pursue new business opportunities with national/regional wholesale teams and secure key accounts
• Maintain territory engagement plans in Salesforce and manage time effectively
• Create Account Plans for independent premium influencer accounts to drive value and volume
• Plan and manage budgets/resources with Regional Sales Manager to maximize impact
• Leverage CRM and sales processes for efficient operations and performance tracking
• Represent Brown-Forman at industry events as an On-Trade ambassador and build strategic relationships
• Foster cross-team collaboration across UK operations and the wider On-Trade team
• Ensure compliance with corporate and social responsibility guidelines while executing incentive programs under RSM guidance

Key requirements

• Bachelor or equivalent experience
• IT and social media experience; proficiency with MS Office and Google applications
• Strong business acumen; fluent English (spoken and written)
• Strong communication skills (influencing, listening, presentations, written)
• Self-starter with planning, alignment, and multi-project management abilities
• Ability to build relationships at all levels with stakeholder awareness
• Collaborative, adaptable, and resilient team player

• collaboration
• adaptability
• resilience
• Salesforce
• CRM
• MS Office

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