Director, Retail Stores UK (South) NIKE

Overview

As Director of Retail Stores (UK / South), you lead and develop a remote-enabled team of Senior Retail Managers to deliver exceptional in-store customer experiences and achieve business targets. You bridge HQ and field by translating global and EMEA strategies into local action, driving performance and continuous improvement. You will shape sub-league performance, share best practices, and champion local nuances in the Nike Direct strategy. This role combines leadership, cross-functional collaboration, and strategic execution to maximize store results and consumer satisfaction.

Responsibilities

• Lead and coach Sr Retail Managers to achieve business objectives and store excellence
• Analyze financial, labor and weekly trade data to identify profitability and performance opportunities
• Partner cross-functionally to improve sub-league performance and ensure locally relevant calendars
• Drive Nike Direct strategy across the field and reflect local needs in global/EMEA initiatives
• Oversee day-to-day labor relations where relevant under local law
• Ensure adoption of Retail Operations & Services initiatives and maintain Store Standards and Processes
• Maintain Nike brand standards in stores
• Support talent development including hiring, onboarding and performance management across the sub-league
• Review OE and KPI data to identify trends and drive corrective actions
• Act as a critical link between HQ and the field for new programs and initiatives

Key requirements

• Extensive retail field leadership experience with remote team management
• Strong understanding of product assortment, retail financials, inventory management, and loss prevention
• Ability to translate strategy into actionable priorities and field execution
• Excellent communication, influencing and storytelling to engage senior stakeholders
• Strong cross-functional leadership and collaboration across Retail Operations, Planning, LP, Marketing, Merchandising and People Solutions
• Willingness to travel regularly to stores across the geography
• Ability to drive performance through data-driven decision-making and KPI tracking
• Experience in labor relations within the league where applicable

• leadership by inspiration
• collaboration
• influencing and stakeholder management
• data analysis (financials, labor, weekly trade)
• retail operations and KPI management
• loss prevention and shrink control

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