Digital Marketing Manager

Overview

As Digital Marketing Manager, you will own the firm’s digital strategy across service lines, driving lead generation, brand visibility, and marketing performance through diverse channels. You’ll act as the internal SME across digital activities and collaborate with stakeholders to deliver commercially focused initiatives. The role covers website performance, SEO, PPC, paid social (notably LinkedIn), email marketing, and automation, with a strong emphasis on analytics and ROI. You’ll shape digital innovation, automation, and AI adoption within a respected professional services firm.

Pay / Benefits

• opportunity to shape digital strategy
• broad role with stakeholder exposure
• lead digital innovation, automation and AI initiatives
• collaborative environment
• professional development opportunities

Responsibilities

• Manage website performance, user experience and conversion optimization
• Lead SEO and PPC strategy to maximise online visibility and lead generation
• Drive performance across paid social channels with focus on LinkedIn
• Support email marketing, automation programmes and customer journey optimization
• Develop reporting frameworks and dashboards to measure performance and ROI
• Manage agency relationships and identify opportunities for digital innovation, automation and AI adoption
• Collaborate with stakeholders across the business to deliver commercially focused marketing initiatives

Key requirements

• Previous Digital Marketing Manager experience or similar
• Strong knowledge of SEO, PPC, paid social and website optimization
• Experience using Google Analytics, Google Ads, Search Console and reporting platforms
• Knowledge of CMS platforms, email marketing systems and marketing automation tools
• Strong analytical skills with the ability to translate data into actionable recommendations
• Excellent stakeholder management and communication skills
• Experience within professional services would be advantageous

• stakeholder management
• communication
• analytical thinking
• SEO
• PPC
• paid social

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