Digital Analytics Lead

Overview

In this Data Analytics Lead role, you guide the analytics discipline within a growing Data & Insights team in Newcastle. You’ll manage key client accounts and support analysts’ development while applying data-driven methods to optimize digital marketing campaigns. You’ll translate complex data into actionable insights for campaign planning, optimization, and measurement. This position offers the chance to shape analytics capabilities, mentor colleagues, and influence cross‑functional marketing strategies at scale.

Responsibilities

• Apply innovative data analytics methods to evaluate digital marketing campaign performance against client objectives
• Analyze campaign outcomes and provide actionable recommendations to enhance effectiveness
• Interpret data patterns to support strategic decisions in campaign planning and optimisation
• Design and execute A/B tests and analyse results to guide improvements
• Develop clear reports and dashboards to communicate insights to internal teams and clients
• Mentor and lead team members, support leadership, and share knowledge across the organisation

Key requirements

• At least 2 years’ experience in a data analytics leadership role, preferably in marketing or agency environment
• Strong knowledge of data visualization tools and ability to turn complex data into clear insights
• Proficiency in Google Analytics, Google Tag Manager, Looker Studio, Excel, and Hotjar or Microsoft Clarity
• Good grasp of marketing practices including SEO, Paid Media, CRO, OOH, and Brand Marketing
• Analytical thinking with ability to spot trends and opportunities
• Strong written and verbal communication to present data insights to diverse audiences
• Keen eye for detail
• Passion for sharing knowledge and mentoring others

• leadership
• communication
• mentoring
• Google Analytics
• Google Tag Manager
• Looker Studio

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