Digital Marketing Officer

Overview

In this role you will lead digital marketing and customer engagement efforts for the UK business, driving omnichannel campaigns aligned with brand objectives. You’ll work with brand and cross-functional teams to deliver campaigns and optimize digital platforms, elevating customer experience with data-driven insights. You’ll present plans and performance to stakeholders, champion compliance, and foster innovative digital solutions. This is a chance to shape customer journeys in a regulated healthcare environment and contribute to Viatris’ mission of improving global health.

Pay / Benefits

• Excellent career progression opportunities
• Work-life balance initiatives
• Bonus scheme
• Health insurance
• Pension

Responsibilities

• Develop and implement digital marketing and customer engagement plans aligned to business and brand objectives
• Provide digital expertise and recommendations to support planning and campaign development
• Communicate digital plans and performance insights to stakeholders, including senior leaders
• Support customer engagement activities, journeys and personalised communications across channels
• Own end-to-end delivery of digital campaigns, projects and platforms ensuring alignment with objectives and customer needs
• Lead execution and optimisation of digital activities across channels (email, websites, analytics, CRM, webinars)
• Monitor campaign performance and channel effectiveness, recommending optimisation strategies
• Use insights to enhance customer experience and business outcomes
• Manage digital platforms (websites, CRM, SFMC, social media) ensuring accuracy, compliance and alignment with objectives
• Manage relationships with agencies and internal stakeholders to ensure high-quality delivery
• Monitor competitor activity, trends and emerging technologies for opportunities
• Ensure activities comply with policies, ABPI, PAGB, PV and data privacy requirements
• Champion adoption of digital tools and omnichannel ways of working to improve effectiveness

Key requirements

• Significant experience in digital marketing, digital engagement or related role with proven campaign delivery
• Understanding of digital channels (email, web, search, social) and marketing automation
• Experience using customer, campaign and performance data to derive insights
• Experience with email marketing, database management and CRM/marketing automation platforms
• Experience with CMS and analytics tools (Google Analytics)
• Strong project management and organisational skills across multiple priorities
• Excellent communication, stakeholder management and influencing abilities
• Strong analytical, problem-solving abilities
• Ability to collaborate across cross-functional teams and work independently
• Desirable: experience in pharma/healthcare, Veeva, Salesforce, SFMC, Sitecore or similar, knowledge of ABPI/PAGB compliance
• Degree or professional qualification in marketing or related discipline (e.g., CIM, IDM)

• Excellent communication
• Stakeholder management and influencing
• Analytical thinking and problem solving
• Digital marketing channels (email, web, search, social)
• Marketing automation/CRM platforms (SFMC)
• CMS platforms (Sitecore, others)

…