Events Marketing Lead

Overview

In this role you will lead VOIS’s presence at industry events, conferences, and sponsorships, shaping strategies, messaging, and content to boost brand visibility and commercial impact. You will own end-to-end event activations, collaborate with internal teams and partners, and ensure events align with VOIS growth objectives. You’ll craft narratives, produce executive content, and manage campaigns across pre-, live, and post-event phases. This position offers the chance to influence VOIS’s reputation and network with senior stakeholders at scale.

Responsibilities

• Execute the annual VOIS events attendance and sponsorship strategy aligned to brand, reputation and commercial goals
• Assess and prioritise event opportunities and speaking engagements against objectives
• Build business cases for event investments and measure ROI
• Lead planning and execution of six or more strategic event activations annually
• Coordinate event requests and ensure alignment with business objectives
• Develop event narratives, positioning, messaging frameworks, and content plans
• Create keynote outlines, speaker briefs and supporting content for executives and subject matter experts
• Own integrated event communications plans (pre, live, post)
• Coordinate digital, social media, PR and content activities to maximise visibility
• Partner with digital marketing, communications and service tower stakeholders on campaigns
• Measure event effectiveness and provide ROI-based recommendations
• Manage event agencies and external suppliers
• Ensure alignment with Vodafone Business and Group event standards
• Provide strategic guidance for wider VOIS service tower participation in events
• Represent VOIS at events and build relationships with stakeholders and influencers
• Capture and share insights and opportunities from events

Key requirements

• Significant experience in B2B event marketing and communications
• Strong understanding of how events support brand awareness, thought leadership, and commercial goals
• Experience evaluating sponsorship opportunities and forming investment recommendations
• Strong content development and storytelling for executive presentations and event messaging
• Proven ability to build integrated campaigns across digital, communications, social media, and earned media
• Ability to manage multiple stakeholders in a matrix organisation
• Strong analytical capability to measure event performance and ROI
• Proven track record of independent program management from strategy to execution
• Minimum of 8+ years in B2B marketing, events marketing, or communications
• Experience managing presence at major industry conferences and executive speaking programs
• Strong presentation writing and content development capabilities
• Creative conceptualisation skills from research and planning to delivery

• Stakeholder management
• Strategic thinking
• Storytelling and executive communication
• Event ROI evaluation
• Integrated campaigns across digital, social, PR, content
• Executive presentation design and content development

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