Email & Lifecycle Marketing Manager

Overview

In this role you design and own the email and lifecycle journeys that move enterprise buyers from curiosity to conversation and from onboarding to advocacy. You’ll craft automated flows in HubSpot, align with Demand Gen, Sales, and BDR teams, and optimize for engagement and pipeline impact. You shape the customer experience across regions with privacy and compliance in mind, while enabling cross-functional collaboration. This is a chance to influence how Ardoq’s marketing speaks to real customer problems and drives measurable outcomes.

Pay / Benefits

• employee stock options
• 25 days annual leave
• enhanced parental leave
• retirement and insurance benefits
• annual learning budget
• hybrid working policy

Responsibilities

• Own the lifecycle: design and run email and lifecycle programs from acquisition to onboarding, adoption, and re-engagement across regions with data privacy in mind
• Turn insight into journeys: build segmented, automated nurture flows in HubSpot and leverage intent signals to route prospects along the best path
• Convert with the wider team: partner with Demand Gen, Sales, and BDR to create cohesive outreach and pipeline
• Prove and improve: run structured tests and report on engagement, conversion, and pipeline impact to raise the bar
• Protect the fundamentals: keep databases healthy, compliant, and on-brand for all programs
• On a typical day: map campaigns to nurture paths, refine flows, review metrics, ensure consistent messaging with Product Marketing

Key requirements

• Proven track record designing and running email and lifecycle programs that move prospects through a funnel
• Hands-on fluency with HubSpot workflows, sequences, forms, landing pages, lead scoring, and lifecycle stages
• Experience in segmentation, personalization, and A/B or multivariate testing
• Understanding of deliverability and privacy compliance (GDPR, CAN-SPAM)
• AI-first mindset with judgements on where automation adds value
• Strong cross-functional collaboration and data-quality mindset

• Customer focused
• Action oriented
• Candid and collaborative
• HubSpot
• Email marketing
• Lifecycle automation

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