Overview
In this role, you drive market access for Coloplast Chronic Care offerings within the NHS landscape, aligning regional strategies with broader business goals. You will lead pathway redesign, develop business cases, and build durable partnerships with ICS and other NHS bodies to improve patient access to care. The role combines strategic negotiation, stakeholder engagement, and program management to overcome funding and service provision challenges. You will work closely with cross-functional teams to shape local care standards and expand Coloplast’s presence across the region.
Responsibilities
- Drive market access for Coloplast products across the region within NHS and ICS frameworks
- Identify impactful projects for business development and lead service redesign and pathway development initiatives
- Prepare regions for current and pipeline market access activities; develop local care standards and patient pathways
- Cultivate relationships with ICS stakeholders and identify NHS stakeholders for sustainable partnerships
- Engage with wider system stakeholders (APC, AHSN, local authorities) to strengthen Coloplast presence
- Leverage provider and payer support to influence formularies and support community projects
- Overcome funding and service provision challenges within the NHS
- Collaborate with cross-functional teams to support commercial objectives and business cases
Key requirements
- Strong understanding of NHS landscape policy and payer environments
- Experience working with NHS bodies and payors; knowledge of market dynamics, reimbursement, legislation, and service redesign
- Key account management experience involving payors and strategic decision-makers
- Excellent negotiation and project management skills
- Ability to analyse and interpret data for business cases
- Proven track record in building trust and credibility with stakeholders
- Strong communication and influencing abilities
- Commercial acumen, creativity in problem-solving, and adaptability
- Full driving license
- Negotiation
- Stakeholder management
- Communication
- Data interpretation for business cases
- Market access strategy
- Stakeholder engagement and management
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