Digital Marketing Analyst

Overview

In this role you drive affiliate marketing and CME campaigns for WebMD Medscape across Europe, the Middle East, and Africa, collaborating with regional partners to scale digital reach. You shape end-to-end campaigns and optimize SEO and content to improve visibility. You will work with cross-functional teams to ensure timely, compliant, and effective marketing programs. This is a fast-paced, data-driven role with a clear impact on educational content delivery and audience growth.

Responsibilities

• Anchor affiliate marketing campaigns with cross-functional teams and regional partners to promote CME content in European markets
• Design end-to-end campaign strategies across digital channels, including localization and country-specific engagement
• Contribute to newsletters and email programs focusing on nurturing and reactivation with multilingual European content
• Contribute to and lead website SEO strategy (on-page, off-page, backlinks) and monitor traffic and SEO performance
• Support AEO and GEO initiatives to improve visibility in AI-driven search environments
• Define, monitor, and report campaign KPIs and website metrics, delivering actionable insights
• Collaborate with internal teams (email production, analytics, compliance, regional affiliates) to ensure timely, on-brand, compliant campaigns

Key requirements

• 2+ years in digital marketing, preferably in healthcare, pharma, life sciences, or other regulated industries
• Experience managing campaigns across European markets with localization and multilingual content
• Strong SEO and analytics skills with knowledge of Google Search Console, SEMrush, Moz, and/or Adobe Analytics
• Advanced proficiency in Excel or Google Sheets
• Experience in Healthcare Professional marketing or pharma brand promotion is a plus
• Proficiency in an additional European language is a plus
• Education: BA/BS in Marketing or a related field

• Attention to detail
• Ability to manage multiple priorities in a fast-paced environment
• Strong communication and collaboration skills
• Campaign management
• Email marketing and automation
• Website SEO and performance measurement

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