Product & Brand Marketing Lead

Overview

In this role you will shape how brands’ products, capabilities, and creator value propositions connect to the inMusic portfolio. You will develop and own product and brand marketing strategies, positioning, and go-to-market plans, partnering with cross-functional teams to deliver integrated launches. You will translate product and brand strategy into compelling narratives and measurable market impact. You will help establish repeatable marketing practices that align with commercial priorities and creator communities.

Responsibilities

• Develop product and brand marketing strategies that connect customer needs, market opportunities, product strengths, and inMusic priorities
• Define positioning, messaging, audience priorities, launch narratives, and go-to-market plans for products and portfolio initiatives
• Partner with product management, brand, creative, content, web/e-commerce, paid media, CRM, sales, support, and analytics teams to deliver integrated launches and campaigns
• Use market research, customer insight, product data, competitive analysis, and performance reporting to guide marketing decisions
• Identify opportunities to extend product stories, creator audiences, content, and market insights across the broader inMusic portfolio
• Create clear briefs, messaging frameworks, launch plans, stakeholder narratives, and performance readouts to help teams execute with focus
• Help establish repeatable product and brand marketing practices that improve alignment, accountability, and measurable business outcomes

Key requirements

• Experience in product marketing, brand marketing, go-to-market strategy, lifecycle marketing, e-commerce, or adjacent marketing leadership roles
• Strong ability to translate product capabilities and customer insight into clear positioning, compelling messaging, and launch plans
• Experience working with cross-functional teams across product, design, engineering, content, performance marketing, e-commerce, analytics, sales, and customer support
• Commercial judgment and comfort using data, customer feedback, market intelligence, and competitive insight to shape priorities
• Ability to manage ambiguity, reconcile different stakeholder viewpoints, and drive clarity around strategy, ownership, timing, and trade-offs
• Excellent written and verbal communication skills, including executive-ready narrative development and practical briefing for creative and campaign teams
• Interest in music creation, creator communities, and the role of technology in helping musicians express themselves

• cross-functional collaboration
• clear communication
• executive-ready narrative development
• product marketing
• brand marketing
• go-to-market strategy

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