Product Insights Analyst

Overview

As a Product Insights Analyst at Collinson, you enable data-driven product management by defining measurable products and providing insights to Product teams. You will collaborate with Product Managers, Engineering and Data to specify analytics requirements, track performance and identify opportunities to enhance customer journeys and commercial value. Your analysis will shape product decisions and performance, linking data to business outcomes. This role sits at the crossroads of Product, Engineering and Data, with a clear impact on product strategy and customer experience.

Responsibilities

• Partner with Product Managers during discovery to define product success measures, KPIs and measurement frameworks for new products, capabilities and enhancements
• Own the Product Analytics Requirements within PRDs, including success metrics, event tracking, reporting requirements and post-launch measures of success
• Define clear product requirements for Engineering and Data teams
• Collaborate with Engineering and Data to ensure tracking, telemetry, event capture and data models are correct
• Validate analytics implementations prior to release to ensure instrumentation meets requirements
• Develop and maintain dashboards and reporting for product health, user behaviour, feature adoption and business outcomes
• Monitor product and commercial performance to identify trends, opportunities and risks across adoption, conversion, engagement and revenue
• Analyse how changes to journeys, merchandising, notifications and personalisation influence behaviour and outcomes, providing optimisation recommendations
• Work with Product, Commercial, Marketing and Partnerships to improve performance through data-led insights
• Analyse journeys, usage, conversion funnels and performance to identify opportunities for optimisation and innovation
• Produce actionable product and commercial insights to influence roadmap and investment decisions
• Support product discovery by quantifying potential customer and commercial value
• Measure launches against success metrics and business objectives, feeding learnings into future roadmaps
• Collaborate with Product Managers to establish baselines and track progress against OKRs and objectives
• Champion best practice in product analytics, experimentation and evidence-based decision making
• Collaborate with Product, Engineering and Data teams to improve data quality, governance and consistency

Key requirements

• Experience in Product Analytics, Product Insights, Digital Analytics, Product Management or similar analytical role
• Strong analytical and problem-solving skills with ability to translate data into actionable insights
• Commercial awareness and ability to interpret product performance through customer and commercial lenses
• Experience defining product KPIs, analytics requirements and metrics for digital products
• Experience writing requirements for analytics, event tracking, instrumentation and reporting
• Understanding of customer behaviour analysis, product performance metrics and digital commerce
• Experience analysing digital product performance using conversion, engagement, adoption, retention, utilisation and revenue metrics
• Experience working with Product Managers, Engineering and Data teams in Agile environments
• Strong SQL skills and experience with BI/visualisation tools such as Power BI, Tableau or Looker
• Experience with analytics platforms such as GA4, Amplitude, Mixpanel, Pendo or similar is desirable
• Familiarity with A/B testing, hypothesis-driven development and statistical analysis is advantageous
• Excellent stakeholder management and communication skills
• Curious mindset with passion for understanding customer behaviour and improving products
• Experience working in evolving environments and using initiative to create clarity and progress

• Stakeholder management
• Communication
• Curiosity
• SQL
• Power BI
• Tableau

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