Lead Specialist – Email Marketing

Overview

In this role you design and optimize email campaigns in Salesforce Marketing Cloud, building personalised journeys and segments to drive engagement. You’ll ensure quality, analyse performance, and align sends with business goals. Working closely with cross-functional teams, you’ll shape how we communicate with our audience at scale. This position blends hands-on execution with data-driven optimization and offers a meaningful impact on our mission to empower accountants through education.

Pay / Benefits

• flexible work arrangements
• healthcare
• pension plan
• annual leave
• parental leave
• employee assistance program

Responsibilities

• Develop and execute email campaigns across segments using Salesforce Marketing Cloud (templates, content, automated workflows)
• Manage QA to verify links, landing pages, and rendering across browsers and devices
• Segment audiences using customer data and tailor content for relevance
• Design complex customer journeys in Journey Builder for personalised email sequences
• Conduct A/B testing on subject lines, content, and design elements
• Monitor metrics (open rates, CTR, conversions, deliverability) and derive insights for future campaigns
• Manage subscriber lists with data accuracy and compliance (CAN-SPAM, GDPR)
• Collaborate with Experience Delivery, sales, and other teams to align campaigns with goals

Key requirements

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

• collaboration
• data-driven decision making
• attention to detail
• Salesforce Marketing Cloud
• Journey Builder
• audience segmentation

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