YouTube Data Analyst

Overview

In this role you support the YouTube team by turning performance data into actionable insights. You’ll help shape channel strategy, identify growth opportunities, and inform the Originals commissioning pipeline. You work closely with cross-functional stakeholders to deliver timely, data-driven recommendations. This is a chance to impact portfolio growth at a leading youth publisher with a global footprint.

Pay / Benefits

• blended working (office 4 days per week)
• equal opportunities employer
• diverse and inclusive workforce

Responsibilities

• Analyse channel performance across watch time, CTR, audience retention, subscriber growth, CPMs, return viewers and audience share to spot trends and opportunities
• Build, maintain and optimise live dashboards using Looker Studio and BigQuery for accessible, actionable data
• Conduct competitive and market intelligence using Tubular Labs, Social Blade and platform analytics to benchmark performance
• Deliver audience, format and growth analyses to inform strategy, content investment and new channel/format opportunities
• Monitor portfolio performance against targets and provide data-driven recommendations to support business and commercial goals

Key requirements

• Proven experience in data analytics or digital/media analytics, preferably in YouTube, social media or digital publishing
• Experience analyzing YouTube metrics (watch time, audience retention, CTR, subscriber growth, RPM/CPM, viewer behaviour)
• Ability to interpret large datasets and translate findings into clear commercial recommendations
• Proficiency in BigQuery, SQL, Looker Studio and data visualisation best practices
• Familiarity with competitive intelligence and social analytics tools such as Tubular Labs, Social Blade
• Excellent stakeholder management and communication skills for technical and non-technical audiences

• Stakeholder management
• Communication
• Analytical mindset
• BigQuery
• SQL
• Looker Studio

…