Account Director – PR

Overview

In this role you lead sports PR campaigns, shaping strategy and execution for high-profile projects within Omnicom’s Fuse portfolio. You own senior client conversations, steer creative PR concepts, and manage crisis and issues when needed. You’ll leverage consumer insights to maximise impact while minimising reputational risk, collaborating across agencies to deliver integrated campaigns. The position offers a chance to influence sports communications, talent partnerships, and revenue growth in a dynamic, cross-functional environment.

Responsibilities

• Hold senior responsibility for clients’ PR campaigns from strategy to execution
• Lead conversations with senior clients and set teams up for success when briefs are unclear
• Create strategies to maximise newsworthiness while managing reputational risk
• Lead creative PR brainstorms and articulate ideas to sell to clients
• Generate positive coverage through senior journalist and editor engagement
• Oversee crisis communications and real-time reactive statements
• Draft terms for talent/ambassadors and collaborate with agents
• Support upselling PR services to drive new business growth
• Collaborate across PR and wider Fuse services for integrated campaigns
• Ensure legal and Health & Safety compliance at PR activations
• Manage campaign budgets and project scoping against briefs
• Oversee time sheets, prevent over-servicing, and improve team efficiency
• Contribute to the PR division’s annual revenue targets

Key requirements

• Deep understanding of sports PR and media landscape with extensive journalist contacts
• Proven track record in developing strategies that drive positive brand exposure
• Experience working with influencers and creators
• Experience creating PR-ready video and still assets
• Strong people and project management skills with high attention to detail
• Confident writer with clear on-paper communication
• Ability to handle conflict scenarios and reach resolutions benefiting agency and clients
• Experience managing relationships with clients and day-to-day needs
• Strong media contacts across broadcast, print, and digital
• Budget management and financial process experience

• strong communication skills
• attention to detail
• conflict resolution
• media relations
• crisis communications
• influencer/ambassador collaborations

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