Media Analytics Manager

Overview

In this role you will lead paid media analytics, partnering with cross-functional teams to drive performance insights and strategy. You will own analytics tools, reporting, and forecasting to optimize media spend in a fast-paced retail setting. You’ll build and mentor a high-performing analytics team, delivering actionable recommendations to shape campaigns. This is a chance to influence digital marketing at scale and contribute to Primark’s people-first culture.

Pay / Benefits

• Healthcare
• Pension
• Bonus potential
• 27 days of leave + bank holidays + buy 5
• Tax Saver Tickets
• Fitness centre access/discounts? (fitness centre) – wording in ad mentions fitness centre and subsidised cafeteria

Responsibilities

• Lead the strategic direction of paid media analytics and manage a high-performing team
• Collaborate with Digital Campaign, Performance Marketing, and insights teams to analyze performance and drive data-led strategies
• Develop and own reporting frameworks, delivering weekly/monthly insights and actionable recommendations
• Build forecasts using historical data and third-party tools to optimize media budget planning
• Drive data automation initiatives, including media data extraction, cloud storage, and reporting via SQL and Tableau
• Manage analytics projects such as MMP app tracking and digital marketing data infrastructure
• Collaborate with data scientists to design, measure, and validate media performance and attribution models
• Present performance insights and strategic recommendations to stakeholders across the business

Key requirements

• 8+ years of experience in analytics, combining strategic leadership with hands-on execution
• Proven ability to build and manage high-performing teams in fast-paced, large-scale environments
• Strong educational background in marketing, data science, business analytics, statistics, or related fields
• Expertise in digital marketing measurement platforms (GA4, Adobe, MMPs) and visualization tools (Power BI, Tableau)
• Advanced technical skills in Excel, SQL/Python, and working with cloud-based data platforms
• Deep understanding of digital channels (Meta, Google) including algorithms, attribution, and performance optimization
• Strong analytical mindset with excellent numerical skills, commercial awareness, and deadline-driven approach
• Exceptional communication and stakeholder management skills, with the ability to present insights clearly and manage multiple projects efficiently

• Excellent communication
• Stakeholder management
• Deadline-driven
• GA4
• Adobe
• MMPs

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