SVP, Portfolio & Digital Marketing

Overview

In this global leadership role, you shape AVEVA’s portfolio and digital marketing strategy to drive growth and customer value. You will align product management, sales, and strategy to accelerate revenue, adoption, and retention. You’ll lead AI-powered marketing initiatives to boost engagement and operational efficiency across the go-to-market organization. This is a chance to influence enterprise-wide transformation and build a high-performing, innovative marketing team. You’ll report to executive leadership and set the standard for data-driven, customer-centric marketing at AVEVA.

Pay / Benefits

• flexible benefits fund
• emergency leave days
• adoption leave
• 28 days annual leave
• pension
• private medical insurance

Responsibilities

• Define and execute the global Portfolio & Digital Marketing strategy aligned to growth priorities.
• Lead portfolio positioning, industry strategy, messaging, buyer personas, and product commercialization.
• Develop integrated digital marketing, content, demand generation, and ABM programs to drive awareness and pipeline.
• Establish and drive AVEVA’s marketing AI strategy leveraging generative AI, predictive analytics, personalization, and automation.
• Collaborate with Product Management, Corporate Strategy, Sales, and Business Units to align marketing with go-to-market objectives.
• Provide marketing support for cloud, SaaS, and subscription transformation with customer-centric messaging.
• Champion innovation across marketing processes, data, and engagement models, embedding AI into the operating model.
• Set performance metrics, budget accountability, and data-driven decision processes to optimize ROI and impact.
• Build and develop a diverse, global team with a culture of learning and digital transformation.
• Advise executive leadership and lead enterprise-wide transformation initiatives.

Key requirements

• Significant executive marketing leadership experience in a global B2B technology, software, or industrial software organization.
• Proven expertise in portfolio marketing, digital marketing, demand generation, content strategy, commercialization, and ABM.
• Experience leading digital transformation and applying AI to improve marketing effectiveness and outcomes.
• Strong understanding of generative AI, marketing automation, predictive analytics, personalization, and data-driven marketing.
• Proven ability to influence executive stakeholders, lead cross-functional initiatives, and drive transformation.
• Exceptional communication, strategic thinking, and people leadership with a track record of high-performing teams.

• ability to navigate complex, matrixed global organizations
• customer-centric mindset
• executive storytelling and presence
• generative AI
• marketing automation
• predictive analytics

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