Senior Data Analyst – Marketing Science

Overview

In this role, you will lead hands-on, strategic measurement work to optimise marketing impact and subscriber growth. You’ll build and refine marketing mix models and help scale measurement frameworks across a growing analytics function. You’ll translate insights into concrete actions that influence budgets and channel mix, collaborating with marketing, finance and global teams. This is an opportunity to shape best-in-class marketing measurement in a fast‑growing digital media business.

Pay / Benefits

• Salary up to £65,000 + benefits

Responsibilities

• Build, maintain, and evolve MMM models to quantify marketing impact on subscriber growth and engagement
• Support transitions from MMM to geo-testing, incrementality testing, and A/B experimentation
• Design test-and-learn frameworks to improve measurement accuracy
• Translate insights into actionable recommendations and ensure implementation
• Partner with commercial stakeholders to assess forecast accuracy and inform campaign planning
• Collaborate with performance, brand, and finance teams to communicate findings and influence investment decisions
• Contribute to developing measurement methodologies across a scaling analytics organisation

Key requirements

• Proven experience in Marketing Mix Modelling and marketing effectiveness frameworks
• Strong SQL skills (comfortable scoring 10–11/15 on SQL assessments)
• Hands-on experience with R or Python for statistical modelling
• Strong experimentation background (A/B testing, geo-testing, incrementality)
• Excellent communication skills—able to simplify complex models and influence senior stakeholders
• Ability to translate insights into actionable recommendations and follow-through

• communication
• influence senior stakeholders
• collaboration
• Marketing Mix Modelling
• SQL
• R or Python

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