Principal AI Sales Specialist – UK Central Government & Transport, UK Public Sector

Overview

In this role you will lead AI adoption across UK Public Sector, partnering with central government and transport bodies to transform citizen services and operations. You will own the commercial vision for AWS AI services, bridging enterprise sales with public sector transformation. You drive high-value engagements, shape GTM strategy, and build an autonomous, impact-focused sales agenda. You will work with senior government and transport leaders to position AWS as the AI platform of choice, delivering scalable public service improvements.

Responsibilities

• Lead complex, high-value AI sales engagements across Central Government and Transport
• Develop and execute GTM strategy for AWS AI services (Bedrock, Kiro, Quick Suite)
• Position AWS as the AI platform of choice for transforming public services at scale with senior leaders
• Operate with autonomy to shape strategy, build pipeline, and close strategic deals
• Drive revenue growth through multi-stakeholder engagements from opportunity to close
• Identify high-value use cases in citizen services, national security, border management, infrastructure, transport operations, fraud detection, policy delivery
• Apply value-based selling and navigate public sector procurement constraints (G-Cloud, GCA frameworks)
• Build and maintain a qualified pipeline, forecast, and report on performance
• Engage partners to accelerate adoption and ecosystem development
• Feedback market insights to product teams on governance, security, interoperability, and compliance
• Collaborate with account teams to bring appropriate expertise to engagements

Key requirements

• Experience developing detailed go-to-market plans
• Experience in stakeholder management, including influencing executive leaders
• Proven track record in enterprise or public sector technology sales with complex, high-value deals
• Strong commercial acumen with deal structuring and procurement navigation
• Experience of value-based and competitive selling in a technology context
• High intellectual curiosity and ability to learn/apply new technical concepts
• Interest in artificial intelligence
• Preferred: public sector experience
• Preferred: selling AI/ML solutions
• Preferred: familiarity with AWS AI services
• Preferred: experience in specialist sales functions
• Preferred: understanding of regulatory landscape for public sector

• strategic thinking
• stakeholder management
• autonomy
• AWS AI services (e.g., Bedrock, Kiro, Quick Suite)
• value-based and competitive selling
• deal structuring and procurement navigation

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