Principal Product Marketing Manager, API

Overview

As the first dedicated product marketer for our Interactive Avatar API, you will create the go-to-market motion from scratch. You will define positioning for developers, craft developer-facing messaging, and establish the launch process to reach and win over a developer audience. Working at the intersection of product, marketing, and growth, you’ll shape how the API becomes central to Synthesia’s enterprise strategy. This role blends strategic vision with hands-on execution, in a fast-paced, entrepreneurial environment.

Responsibilities

• Define and own the GTM motion for the Interactive Avatar API from scratch
• Set foundational positioning and developer-facing messaging
• Stand up end-to-end launch processes and playbooks
• Identify and execute on channels to reach and win developers
• Collaborate with cross-functional teams and manage senior stakeholders on complex programs

Key requirements

• Energy to build from scratch with a hacker mentality
• Experience using gen AI video tools and creating content with them
• Hands-on API experience: calling endpoints, understanding code samples, webhooks
• Background in product marketing, growth, or developer marketing for enterprise audiences
• Excellent written and spoken communication; capable of managing senior stakeholders and complex programs

• Strategic thinking
• Excellent communicator
• Stakeholder management
• APIs (end-to-end integration concepts)
• Developer marketing for enterprise audiences
• GTM planning for API products

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