Email Marketing Lead

Overview

In this role you will lead EMEA email demand generation and audience development within a high-impact marketing team. You will shape strategy, oversee AI-assisted email production, and ensure campaigns deliver measurable business results. You’ll collaborate with Field Marketing, Strategic Events and Demand Generation to hit regional targets. The role combines end-to-end execution with data-driven reviews to drive pipeline and engagement. This is a hybrid position in Dublin or London, with a focus on cross-regional impact and AI-enabled innovation.

Responsibilities

• Build and manage stakeholder relationships; align intake, campaigns, and performance with FY plans
• Lead quarterly business reviews and set priorities across AMER/EMEA
• Plan and execute end-to-end demand generation campaigns; advise on channel and approach
• Coordinate send calendar, suppressions, and sequencing with stakeholders under time pressure
• Translate post-send data into actionable insights and recommended actions
• Own escalation decisions on support eligibility and flag cross-region process gaps
• Direct AI-assisted email production while owning final ship decisions
• Drive adoption of Email Self-Service for Field Marketing and provide enablement and analytics
• Assess new email project requests for eligibility and build against live calendar
• Monitor platform releases and surface relevant issues to partners
• Produce monthly stakeholder insights with root-cause commentary and ensure accurate reporting

Key requirements

• 7+ years of experience in Email Marketing
• Strong judgment in stakeholder management and quarterly business reviews
• Deep experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud
• Hands-on with AI tools for email production; able to override AI output when needed
• Proficient in SQL, HTML/CSS, and AMPscript; able to hand-code if required
• Ability to read business and email metrics and translate into decisions
• Comfort making prioritization decisions under pressure across events and demand gen channels
• Working knowledge of GDPR, CAN-SPAM, and consent across EMEA

• stakeholder relationship management
• prioritization under pressure
• communication and negotiation
• Salesforce Marketing Cloud
• SQL
• HTML/CSS

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