Overview
In this role you will lead the measurement agenda across Kellanova segments, brands and markets, turning data into actionable marketing insights. You will bridge analytics, media strategy, data governance and client leadership to embed measurement in planning and activation. You’ll shape testing roadmaps, oversee MMM and experimentation outputs, and elevate data quality to inform investment decisions. You will partner with cross-functional teams and senior stakeholders to translate measurement into clear actions that drive marketing effectiveness. This is a strategic, high-impact role at Starcom, with a focus on practical, commercially relevant measurement that supports growth and learning.
Pay / Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
Responsibilities
- Define and implement measurement strategies across brands, markets and segments
- Translate business and media objectives into KPI frameworks and learning plans
- Lead test & learn roadmap and oversee design of incrementality studies and causal experiments
- Guide interpretation and application of MMM outputs to planning and budgeting
- Improve data quality, governance and reporting readiness across measurement assets
- Manage stakeholder relationships and influence investment decisions based on measurement
- Define operating models, templates and playbooks for measurement
- Coach and develop measurement teams and analysts to raise analytical quality
Key requirements
- 8–10+ years in marketing measurement, econometrics, or analytics in agency or consultancy contexts
- Experience leading measurement strategy across multiple markets/brands
- Proven ability to apply MMM, experimentation and campaign measurement to business decisions
- Experience improving data quality, reporting standards and testing roadmaps
- Experience coaching analysts or cross-functional teams
- stakeholder management
- strategic thinking
- clear communication
- MMM (Media Mix Modelling)
- Econometrics and data science
- Experimentation design (geo-lift tests, randomised controlled trials)
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