Overview
In this field-based sales role, you will manage on-trade IFT and L&T accounts within your area to maximise profitable volume and distribution. You’ll work with cross-functional teams to grow BrewDog’s presence, develop key stockists, and secure new opportunities in the on-trade. You will build strong relationships with operators, execute strategic marketing plans, and ensure brand quality across accounts. This is an opportunity to shape BrewDog’s footprint in the market and impact growth through hands-on relationship management and insight-driven selling. You’ll join a team that values passion for beer, collaboration, and sustainable business practice, with clear development and performance-
Pay / Benefits
- Bonus scheme
- Pension enhancement up to 10%
- 4-week sabbatical after 5 years
- Staff discount (50% beers, 25% other menu items)
- Additional holiday days for each year up to year 5+
- Healthcare
Responsibilities
- Grow BrewDog product distribution in the on-trade by identifying new business opportunities and signing new accounts
- Develop and expand listings with existing stockists
- Identify and manage key operator accounts with BDM support; assistnational promotions and tenders
- Foster long-lasting RTM partnerships and maintain regular contact with operators
- Develop and implement strategic marketing plans to boost brand presence in the on-trade
- Ensure product quality consistency via assessments and staff training
- Resolve IFT and L&T inquiries promptly; conduct regular account audits and contract reviews
- Maintain accurate client records and provide regular performance reports
Key requirements
- Experience in a similar sales role (FMCG or customer-focused industry) or senior hospitality role
- Familiarity with BrewDog brand and craft/alcohol categories; understanding of the allocated area
- Strong numerical reasoning and language proficiency
- Driving licence and willingness to travel up to 80%
- Excellent time management, planning, and organizational skills
- Clear communication, negotiation, and stakeholder influence abilities
- Ability to identify opportunities and drive the sales process from planning to close
- Desire for personal development and willingness to attend training
- Communication and engagement
- Trustworthiness
- Enthusiasm for hospitality and beer
- CRM system
- Market and customer insights
- Brand activations and POS planning
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