Manager, SEO Marketing

Overview

In this role you drive the organic growth of Airwallex’s web presence across EMEA. You collaborate with cross-functional teams to implement technical and content SEO that scales internationally. You will influence site architecture, localization, and content strategy to deliver measurable revenue impact. This position offers hands-on optimization work within a fast-growing fintech environment. Your work helps Airwallex deepen trust, authority, and visibility in key markets while shaping scalable, data-driven SEO practices.

Responsibilities

• Support organic growth targets for the website in collaboration with Corpsite and Content teams, focusing on branded and non-branded keyword acquisition.
• Advise on SEO best practices across the organization, guiding site changes, link building, and content strategy with the Content team.
• Collaborate with engineers to implement technical SEO recommendations (architecture, Core Web Vitals, structured data, internationalization).
• Provide hands-on SEO recommendations and implement changes within the CMS to enable rapid iteration.
• Lead content optimization efforts including keyword research, gap analysis, and on-page enhancements to boost rankings and engagement.
• Develop strategies to strengthen E-E-A-T for YMYL content to build trust with search engines and users.
• Drive international SEO initiatives to expand organic reach in key EMEA markets with localized best practices.
• Analyze SEO performance and translate data into actionable insights and stakeholder-ready storytelling.
• Stay ahead of industry trends (AEO, GEO, AI impact on search) and contribute to cross-functional SEO literacy.

Key requirements

• 4+ years of SEO experience, with at least 2 years in B2B, SaaS, or fintech.
• Proven track record of driving organic revenue and measurable outcomes.
• Strong understanding of international and technical SEO, and B2B marketing.
• Ability to measure SEO performance and convert data into actions.
• Experience in a fast-paced, high-growth, ambiguous environment; entrepreneurial and hands-on.
• Strong analytical skills and proficiency with SEO tools (Google Analytics, Search Console, Ahrefs, Screaming Frog).
• Deep understanding of E-E-A-T within YMYL and impact of online copywriting on SEO.
• Excellent communication skills with the ability to influence stakeholders at all levels.

• strong communication
• influencing capability
• analytical mindset
• Google Analytics
• Google Search Console
• Ahrefs

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