Programmatic & Display Business Director

Overview

In this role you lead the MG Programmatic & Display team within MG OMD, directing directors, managers and executives across a diverse client portfolio to deliver integrated programmatic and direct IO campaigns. You develop and execute best-in-class strategies that align with agency commercial goals, while ensuring deadlines and high-quality output. The position combines leadership, strategic planning and client-facing storytelling to drive innovative, effective media solutions. You’ll thrive in a collaborative, development-focused culture that values diverse perspectives and award-winning work.

Responsibilities

• Oversee a multi-layered team (directors, managers, and execs) across client portfolio
• Develop and plan integrated programmatic and direct IO strategies to meet agency goals
• Manage multiple client engagements with strict deadlines and high output quality
• Lead presentations with compelling narratives to clients and internal stakeholders
• Negotiate to deliver maximum commercial value for clients
• Drive best-practice processes and analytics to improve performance
• Support team development and performance through coaching and strategic guidance

Key requirements

• Experience leading a large, multi-layered team
• Ability to plan strategies to achieve agency commercial goals
• Strong client management and deadline adherence
• Confident and effective leadership
• Advanced knowledge of cross-channel and ad tech market
• Strong understanding of digital landscape and programmatic integration
• Negotiation skills for optimal client value
• Confident delivery of presentations with strong narrative

• leadership
• communication
• presentational storytelling
• cross-channel advertising
• ad tech market knowledge
• programmatic display

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