Brand Marketing Director

Overview

In this role you will lead the marketing and communications strategy for a luxury brand, guiding global expansion and growth initiatives. You will work closely with cross-functional teams and external agencies to ensure a compelling, consistent brand image across markets. You’ll own customer experience metrics and drive measurable impact on sales, profitability, and brand relevance. You will champion CSR and partner with delivery partners to maintain brand standards, delivering integrated campaigns from concept to execution. This is a strategic, hands-on leadership role with a clear opportunity to influence the company’s trajectory.

Responsibilities

• Develop and implement the marketing and communications strategy
• Provide strategic input to the wider company strategy and growth initiatives
• Create marketing strategies for new global locations and to boost sales and profits
• Own customer experience metrics and maintain a strong, positive brand image
• Drive CSR agenda and lead / implement CSR objectives
• Develop and track annual global and local marketing budgets
• Serve as main contact for third-party delivery partners ensuring brand representation
• Lead marketing campaigns end-to-end across PR, Digital, Brand, and Events with agency support

Key requirements

• creativity
• innovation
• agility
• multi-channel campaign management
• brand strategy
• budget planning and tracking

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