Marketing Manager

Overview

In this role you will design and run integrated marketing programs to support Crain’s events, awards, subscriptions and partnerships. You will act as a brand steward, aligning messaging and customer experiences across channels. You’ll collaborate with Sales, Editorial, Events and Operations to drive awareness, engagement and revenue while optimizing campaigns with data-driven insights. This is a fast-paced, cross-functional environment where your initiatives help grow audiences and strengthen partner value. A key hook is shaping multi-brand campaigns that scale across events and products.

Pay / Benefits

• salary range $70,000–$100,000
• retirement plan contributions
• bonus opportunities based on performance
• competitive benefits
• flexible work arrangements including remote/hybrid options
• opportunity to work with multiple brands

Responsibilities

• Develop and execute integrated campaigns to drive awareness, engagement and revenue across events, awards, subscriptions, memberships, products and partnerships
• Translate business objectives into audience-focused marketing strategies supporting revenue and brand goals
• Serve as brand steward ensuring consistent messaging and customer experiences across channels
• Partner with Sales, Editorial, Events, Creative and shared services to reach target audiences and achieve objectives
• Create campaign strategies, messaging frameworks and briefs with defined goals, audiences and success metrics
• Oversee execution across email, web, social, digital ads, print and other channels
• Manage integrated plans, calendars and timelines ensuring cross-functional alignment and on-time delivery
• Analyze campaign performance and customer insights to optimize strategies and outcomes
• Identify opportunities to improve processes and leverage automation, AI tools, and new tech
• Stay current on industry trends and share insights to elevate team performance

Key requirements

• Bachelor’s degree in marketing, communications, business or related field
• 4+ years in integrated marketing campaigns, preferably B2B
• Experience supporting audience growth, events, awards, subscriptions or partnerships
• Strong understanding of multi-channel marketing across digital, email, social, web, print and experiential
• Experience with marketing tech, CRM, automation and analytics platforms
• Strong analytical skills to interpret data and translate into actions
• Excellent written and verbal communication; experience with copy, messaging and briefs
• Proven project management for multiple complex projects with deadlines
• Ability to build relationships and influence cross-functional stakeholders
• Experience managing external vendors, agencies and marketing tech platforms
• Self-motivated, organized and results-oriented with a continuous improvement mindset

• Collaborative
• Analytical mindset
• Strong communication
• Marketing automation
• CRM
• Analytics platforms

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