Product Marketing Manager- Core Ads – Global Business Solutions – London

Overview

As PMM, you own the go-to-market strategy and adoption for TikTok’s advertising solutions in the EUI region with a vertical-first lens. You collaborate with Sales, Product, and HQ teams to drive product education, adoption, and revenue growth, translating market insights into scalable GTM plans. You influence roadmap discussions by voicing regional needs and leading cross-functional initiatives. This role blends strategic leadership with hands-on activation to unlock incremental revenue and market impact.

Responsibilities

• Own GTM strategy and product adoption for TikTok advertising solutions in the EUI markets with a vertical-first focus
• Design and run in-market activations to accelerate adoption and revenue growth
• Synthesize client pain points and vertical needs into product and GTM recommendations
• Ground GTM in market insights and translate into scalable guidance
• Collaborate with Sales, GMPT, HQ PMMs, and other XFN partners on narratives and product recommendations
• Represent the voice of the market to Product and influence roadmap discussions
• Develop and implement a sales education strategy to raise product knowledge
• Turn market signals into actionable insights and lead pilots, tests, and innovation programs
• Drive operational excellence and scale best practices across Sales and growth initiatives

Key requirements

• Experience in product marketing or client solutions within digital advertising, tech, or media
• Strong data-to-insights capability to inform strategic decisions
• Proven ability to prioritise GTM efforts for maximum impact
• Excellent storytelling, presentation, and stakeholder management
• Experience aligning across Sales, Product, Operations, and Strategy in fast-moving environments
• Commercial mindset with track record of meeting ambitious performance goals
• Comfort with ambiguity and ability to influence multiple partners and clients

• communication and influence
• cross-functional collaboration
• prioritisation
• data analysis and insight translation
• GTM planning and execution
• sales enablement

…