Senior Regional Marketing Manager

Overview

As UK Senior Regional Marketing Manager, you drive regional marketing strategy to generate pipeline and revenue by tailoring global campaigns to the UK. You partner with EMEA and global teams to localize messaging, events, and content for UK buyers. You lead cross-functional collaboration with Sales, SDR, and Customer Success to accelerate opportunities, while growing the local Community Chapters and channel partnerships. You measure impact, optimize ROI, and scale regional activity within a global framework.

Pay / Benefits

• Equity through Employee Share Option Program
• Learning programs and coaching
• Quarterly refresh days and extended end-of-year break
• Monthly wellbeing/lifestyle allowance
• Inclusive parental leave from day one
• MacBook and home workspace budget for flexibility

Responsibilities

• Develop and execute UK regional marketing plans aligned to GTM goals
• Localise messaging and content for UK buyers in collaboration with global teams
• Partner with SDR, Events, Lifecycle, and Demand Gen to drive pipeline through targeted campaigns and events
• Collaborate with Sales, SDR, People Science, and Customer Success to align quarterly plans and ensure lead-to-opportunity follow-up
• Leverage market insights to shape regional strategy and inform global messaging
• Run joint events and webinars with local partners and scale channel initiatives
• Nurture and grow the local Community Chapters program and manage leads
• Track performance, ROI, and adapt programs to maximize pipeline impact
• Manage local vendor relationships and ensure high-quality, on-time delivery
• Balance high-touch field activity with global digital programs and support expansion goals
• Coordinate with Global Partnership Director and EMEA Sales on channel planning and execution
• Provide input to improve regional readiness for new logo and expansion opportunities

Key requirements

• 7+ years of B2B SaaS marketing experience or equivalent in the UK
• Proven ability to create and execute regional marketing strategies for new business (ARR) and expansion (NRR)
• Experience in international organizations and embracing diverse perspectives
• Innovative, creative mindset with a willingness to experiment and take calculated risks
• Comfort with AI and past experiments to improve processes or content
• Strong analytical skills and familiarity with MarTech tools (Salesforce, HubSpot, webinar/ABM tools such as Splash, 6Sense)
• Excellent collaboration and communication skills with ability to influence cross-functional teams without direct authority
• Experience scaling campaigns across new logos and expansions, balancing field activity with digital plays
• Familiarity with C-suite ICP and buying committee dynamics
• Nice to have: Customer/Community Marketing, HRTech background, familiarity with partnership/co-marketing programs

• collaboration
• communication
• influence
• Salesforce
• HubSpot
• webinar tools

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