Digital Marketing Executive – Edinburgh or Glasgow

Overview

As Digital Marketing Executive at Anderson Strathern, you will support day-to-day digital marketing across multiple channels. You’ll help drive visibility, engagement and enquiry generation through SEO, PPC, email, website management, and analytics-driven decision making. This role works with the Marketing & BD team to deliver integrated campaigns and precise communications via HubSpot, newsletters and CMS updates. You will contribute to a data-driven culture while growing your skills in a professional services environment.

Pay / Benefits

• career development
• collaborative team culture
• flexible and hybrid working
• competitive salary and benefits package

Responsibilities

• Build, test, and dispatch HubSpot emails and newsletters with segmentation and automation
• Support integrated digital campaigns across PPC, SEO, email, website and HubSpot to boost visibility and enquiries
• Assist delivery of SEO activities including keyword research, on-page optimisation, and reporting
• Maintain and update website content via the CMS, including service pages and landing pages
• Collect and interpret analytics across GA4, Google Search Console, SEMrush, HubSpot for insights
• Prepare regular digital performance reports and identify trends and opportunities
• Collaborate with team to support marketing and business development initiatives
• General duties to support the marketing and BD team when required

Key requirements

• 2-3 years’ experience in digital marketing
• Marketing or relevant degree or equivalent
• Strong understanding of SEO, PPC, email marketing, analytics and websites
• Experience with CMS, CRM, email marketing, analytics and digital tools
• Proficiency with WordPress, HubSpot, GA4, Google Search Console, Google Ads, SEMrush and Adobe Creative Suite beneficial
• Good writing, proofreading and editing skills
• Strong analytical and problem-solving abilities
• Excellent organisational skills and attention to detail
• Ability to build positive working relationships and communicate across stakeholders

• self-starter
• high attention to detail
• strong written and verbal communication
• SEO
• PPC
• email marketing

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