Overview
As Subscriptions Manager for Myprotein Ecommerce, you will own and optimise the subscription journey from acquisition to reactivation, driving growth in recurring revenue. You will align with Ecommerce, CRM, Product, Data, Marketing and Operations to turn insights into initiatives that lift acquisition, retention and LTV. You’ll craft propositions, pricing and communications, and lead tests to continually improve the customer experience across web, app and digital touchpoints. This role sits at the intersection of data, commercial strategy and customer experience to scale a fast-paced subscription business. You’ll join a mission-driven team that values speed, experimentation and customer-led
Pay / Benefits
- 25 days annual leave + bank holidays
- enhanced maternity and paternity pay
- up to 10 days compassionate leave
- 2 days volunteer leave after 12 months
- On-site gym and physio
- staff discount up to 50%
Responsibilities
- Own the subscriptions strategy and roadmap aligned with ecommerce and commercial goals
- Drive acquisition, conversion, retention and customer lifetime value for subscriptions
- Analyse performance and customer behavior to uncover growth opportunities
- Develop and test propositions, pricing, promotions, benefits and customer journeys
- Collaborate with CRM and Marketing on lifecycle communications
- Partner with Product and Technology to improve the subscription experience across digital touchpoints
- Manage key KPIs: subscriber growth, conversion, churn, retention, LTV, revenue and engagement
- Produce regular performance reporting and provide commercial recommendations to senior stakeholders
- Lead A/B testing and ongoing optimization of the subscription proposition
- Identify opportunities to reduce churn and increase basket value
- Work cross-functionally with Trading, Merchandising, Customer Service, Finance, Supply Chain and Operations
- Keep up to date with ecommerce, loyalty and subscription trends and share best practices
Key requirements
- Experience managing or growing a subscription, membership, loyalty or recurring-revenue proposition
- Strong understanding of Ecommerce and digital customer journeys
- Proven ability to use data and customer insight to identify growth opportunities
- Strong commercial understanding of acquisition, retention, churn and LTV
- Experience cross-functional with Product, CRM, Marketing, Data and Trading
- Excellent analytical skills with performance data and KPIs
- Experience developing and executing testing and optimization programmes
- Strong stakeholder management and communication skills
- Proactive, hands-on approach in a fast-paced environment
- Genuine interest in fitness, nutrition, Ecommerce and Myprotein customers
- stakeholder management
- data-driven decision making
- proactive and hands-on
- data analysis
- A/B testing
- customer journey mapping
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