New Business Manager

Overview

As a commercially-minded New Business Manager, you will help drive revenue and pipeline growth for VML by coordinating cross-functional pursuit efforts and shaping new opportunities. You’ll partner with the New Business Director to manage end-to-end RFIs, RFPs, and credentialing initiatives, while aligning strategies across capabilities and partners. You’ll leverage data to prioritize opportunities, develop compelling materials, and support the optimization of our new business infrastructure. This role sits at the heart of the growth engine, connecting internal stakeholders with client-focused outcomes.

Responsibilities

• Support the New Business Director in executing the new business strategy to achieve revenue and pipeline targets
• Prospect and develop target account lists, identify routes to market, and drive engagement programmes
• Manage RFIs, RFPs, credentials requests, and chemistry meetings from qualification to outcome
• Coordinate integrated pitch and pursuit initiatives across multiple capabilities and partner organisations
• Maintain a clear view of live opportunities, ensuring momentum and progress in the pipeline
• Use data and insight to inform decision-making and prioritise opportunities
• Develop high-quality credentials, case studies, and client-facing materials
• Support maintenance and enhancement of new business infrastructure, including sales tools and content libraries
• Build strong relationships with internal stakeholders, agency leadership, and WPP partners

Key requirements

• Proven experience in a new business or business development role within a communications, consulting, or agency environment
• Track record of supporting new business strategies and pursuit plans that generate commercial results
• Experience managing competitive pitch processes (RFIs, RFPs) and developing pitch materials
• Good commercial acumen with understanding of client challenges and evolving communications landscape
• Excellent project management skills with ability to manage multiple opportunities simultaneously
• Analytical and methodical approach with data-driven decision-making experience
• Outstanding relationship-building and stakeholder management skills
• Excellent written, verbal, and presentation skills with ability to distil complex information
• Highly motivated, proactive, and results-oriented with growth drive
• Experience using Salesforce or an equivalent CRM platform to manage pipeline data and reporting (desirable)

• relationship-building
• communication
• proactive mindset
• organization
• Salesforce or equivalent CRM
• data-driven decision making

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