Digital Marketing Manager

Overview

As Digital Marketing Manager, you will lead a connected, data-driven marketing strategy across web, social, email, CRM and paid channels to grow the firm’s brand and client engagement. You’ll work with cross-functional teams globally to execute campaigns aligned with strategic growth priorities, shaping a premium digital experience. You will leverage insights to optimize performance and ROI while partnering with offices and practice areas. This role offers influence across markets, a chance to drive omni-channel initiatives, and to contribute to the firm’s global brand ambitions.

Pay / Benefits

• hybrid working
• training and mentoring
• broad range of benefits

Responsibilities

• Deliver the digital marketing strategy across web, social, data, CRM, email and paid media
• Lead end-to-end digital campaigns and major digital projects aligned to growth priorities
• Collaborate with offices, practice areas, groups and functions to drive growth and client engagement
• Coordinate with internal and external technology, HR and supplier teams to roll out and optimize digital platforms
• Lead cross-functional teams across web, social, data and email to deliver insight-led campaigns with clear success metrics
• Embed a digital-first mindset across integrated marketing communications and align online/offline activity
• Own the digital user experience to ensure timely, relevant content for the right audience
• Use data and insights to optimize campaigns, speed to market and ROI
• Advise business areas on best-practice digital channels, tools and methodologies
• Own and deliver elements of the digital marketing strategy and roadmap
• Develop campaign plans that support priorities and measurable outcomes
• Contribute to the digital roadmap to stay innovative
• Champion an omni-channel approach driven by data and a premium user experience
• Work with channel leads to execute activity across web, social, email, CRM and paid media
• Lead web and social projects to strengthen the digital presence
• Manage global social media channels (LinkedIn, YouTube, X, Instagram)
• Oversee design and build of key website landing pages
• Use performance data to optimize campaigns and activities
• Act as main digital marketing contact for key business areas and offices
• Deputise for Digital Marketing Lead in senior forums
• Shape campaign strategy and align partners around measurable outcomes

Key requirements

• Proven experience in digital marketing, digital products and technologies
• Strong SEO/GEO knowledge and campaign delivery experience
• Experience in audience targeting, engagement strategies and marketing tools
• Good understanding of CMS, web architecture and Adobe martech stack preferred
• Social media, email marketing and CRM experience with segmentation and targeting
• Confident using analytics to generate actionable insights
• Able to manage stakeholders, agencies, vendors and cross-functional teams
• Experience managing global agencies, budgets, timelines, quality and brand standards
• Agency or large matrix organisation experience preferred

• Fluency in English
• Relationship and project management
• Excellent written and verbal communication
• Digital marketing technologies
• SEO and geographic optimization
• Audience targeting and engagement strategies

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