Data Automation Manager

Overview

In this role you will lead end-to-end ownership of the Salesforce tools that power customer engagement and commercial activity. You will guide a small specialist team, establishing governance, processes and technical capability around the Salesforce ecosystem. You’ll ensure reliable data flows and a clean Single Customer View to enable targeted, multi-channel journeys and informed decision-making. This is a data-led, transformational role that shapes how the business engages customers at scale while maintaining data quality and compliance. A strong hook is the opportunity to drive personalisation and cross-functional collaboration across CRM, marketing, analytics and DevOps.

Pay / Benefits

• Group Personal Pension Plan – 8% employer contribution
• Life Assurance and Group Income Protection
• Private Medical Insurance (Bupa)
• 25 Days Annual Leave + bank holidays
• Staff Discounts on investment products
• Personal & Well-being Fund

Responsibilities

• Set the strategic direction for how the Salesforce ecosystem powers customer communications across channels
• Maintain and enhance the Single Customer View with accurate data flows for targeting, segmentation and reporting
• Ensure integrations with internal systems support secure, real-time cross-channel journeys
• Oversee data pipelines, automations, change controls and delivery guardrails for consistency and compliance
• Lead, mentor and develop the Data Automation team to reduce key-person dependency and share knowledge
• Embed governance, documentation and handover processes to retain technical knowledge
• Collaborate with CRM, Commercial, Data Insights, Analytics and Salesforce DevOps teams to support journey orchestration and measurement
• Enable personalisation at scale through data and platform capabilities
• Identify opportunities to simplify processes and automate manual tasks
• Support reliable reporting and dashboards for self-serve insights

Key requirements

• Strong hands-on experience with Salesforce Marketing Cloud (Content & Automation Studio, Journey Builder, SQL, Cloud Pages, AMPscript)
• Solid understanding of Salesforce ecosystem (Data Cloud, MCP/Personalization, Service Cloud exposure)
• Proficiency with SQL and data structures; experience with Snowflake or similar platforms
• Experience in change management, governance, documentation and knowledge transfer
• Experience working within data quality, security, and safe-to-send practices
• People management experience; ability to lead and grow a technical team
• Experience in CRM, data automation or marketing technology within data-led teams
• Ability to deliver personalisation at scale using data and platform capabilities
• Strong analytical and problem-solving skills with data-driven mindset
• Clear communicator who can simplify technical concepts

• Clear communicator
• Strong analytical thinking
• Highly organised
• Salesforce Marketing Cloud (Content & Automation Studio, Journey Builder, Cloud Pages, AMPscript)
• Data Cloud and MCP/Personalization
• SQL

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