Senior Paid Marketing Strategist

Overview

In this role you will lead the paid media strategy for Typeform, owning key channels like TikTok, YouTube, Performance Max and Uber Ads. You’ll manage significant budgets, shape multichannel growth, and partner with Creative, Product Marketing, Data, RevOps and Finance. You will design experiments and measurement approaches (MMM, incrementality) to prove the business impact of marketing investments. This is a hands-on, cross-functional role with high visibility and strategic influence.

Responsibilities

• Own day-to-day performance of paid social and display channels (TikTok, YouTube, Performance Max, Uber Ads)
• Develop a multichannel strategy to diversify beyond paid search
• Manage six-figure monthly media budgets based on CAC, LTV, and revenue targets
• Plan, launch, and optimise campaigns to drive signups and paid customers
• Collaborate with copywriters and designers to translate ideas into campaigns
• Run A/B tests across creatives, landing pages, placements, audiences and bidding
• Explore new channels (audio, CTV) and expansion opportunities
• Own marketing measurement approach (MMM, incrementality, alternative frameworks) and design experiments to quantify incremental impact
• Partner with Tracking and Data teams to improve measurement capabilities
• Share insights and recommendations across Marketing and wider business
• Contribute to full-funnel acquisition strategy (demand creation and demand capture)

Key requirements

• Six+ years in performance marketing and media buying (hands-on and strategic)
• Strong experience with paid social and video channels (TikTok, YouTube, Meta)
• Experience owning campaigns from ideation through optimization and measurement
• Track record of managing six-figure budgets with efficient performance
• Experience with MMM, incrementality testing or other modern measurement methods
• Strong analytical skills around campaign performance, CAC, LTV, and conversion funnels
• Solid understanding of digital measurement from tagging to attribution and incrementality
• Experience developing creative/UGC assets for paid social
• Ability to balance creative thinking with commercial judgment
• Curiosity and problem-solving mindset with proactive information-seeking
• Collaborative with cross-team influence (Creative, Product Marketing, Data, Finance)
• Comfort operating in uncertainty and adapting Based on data

• Curiosity
• Cross-functional collaboration
• Strong commercial judgment
• Paid social and video advertising
• Campaign measurement and attribution
• A/B testing and experimentation

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